The entire course broken down

In our intro week we will set up the core working tools. We will use Slack for the communication during the class and Notion for organizing our weeks, tasks and learnings.

We will learn the fundamentals of digital business models. How B2B and B2C work and what differentiates the two. Why SaaS products dominates the software markt.

We will learn about the journey of a startup. This can either be with venture capital or the bootstrapped way. What funding rounds there are and why investments are taken.

We will learn about the most important startup terms and what the lean startup approach is. What an MVP is, how a pitch deck is build and why validating an idea is crucial.

We will learn about the different roles that exist in tech companies. What kind of developer, designer, marketer jobs are doing what kind of tasks.

We will learn the core principles of websites. How and where websites are stored. What a Server and DNS is. How a website is build with HTML, CSS and Java Script.

We will learn how web applications are build and what a front -and backend is. What Java Script frameworks are and how they help to develop web apps.

We will learn how mobile apps are developed. What the differences between Apple and Android apps are and how cross platform apps combine both worlds in one.

We will learn how the Google evaluates websites. Why SEO help websites to rank higher and how to optimize websites for the Google search results. What tools provide insights.

We will learn how to use Figma for creating website layouts. How to design illustrations and how to build interactive prototypes and click-dummies.

We will learn how to build websites with the no-code tool Webflow. How a website is structured from header, to body, to footer and what the box model is.

We will learn how to build an app with the visual development tool Glide. What the three major pillows of web development are and how UI, data, and logic work together.

We will learn how automation and productivity tools such as Zapier allow everyone to build workflows and transfer data without coding.

We will learn about the different organic marketing channels and how each of them work. What a marketing funnel is for and how it describes the journey of a customer.

We will learn all about performance marketing. How advertisment on Google works. How social media marketing is made and how to calculate a conversion rate.

We will learn three different growth hacking strategies. From launching a product on Product Hunt, to doing non scalable things to find the first customer, to creative growth strategies.

We will learn the fundamentals about sales.  For which tech products a sales process make sense and how the individual steps in a sales funnel look like.

We will learn how teaming up when starting a tech project can be beneficial and how to find like-minded people in the tech industry.
What tech communities exist and how to find them.

We will learn how to get involved in the startup and tech world. What different startup programs are out there. From conferences, to hackathons, to accelerator programs.

We will discover my resource library that I build over the last couple of years. How to start your own startup journey and where to find the best information on the web.